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Introduction to Individual Giving

Get an overview of the fundraising landscape and the key components of an individual giving program.

Historically, in the United States, individual giving has been the biggest source of private giving, far outpacing foundation or corporate giving.  According to Giving USA, “American individuals, bequests, foundations, and corporations gave an estimated $449.64 billion to U.S. charities in 2019,” and, of that, individual giving “totaled an estimated $309.66 billion,” representing 69% of total giving.    

Upon completion of this course you should be able to:  

• Explain the importance of individual giving in a nonprofit’s fundraising strategy  
• Identify key steps for a successful individual giving program 
• Draft a plan to start or improve your annual individual giving program

Intended audience: 

• Fundraising & development staff 
• Board members 
• CEOs, executive directors, upper management 
• Grant writers 
• Program directors and staff 

*This class is brought to you in partnership with Candid, the registration link will take you directly to Candid's website.

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